Your Privacy at 544k

Introduction & Scope

This Privacy Policy ("Policy") describes how 544k ("we", "us", "our", "the Platform") collects, uses, discloses, stores and protects the personal data of individuals ("you", "your", "the User") who access or use the 544k website, mobile interface, gaming services, betting markets, and associated features collectively referred to as "the Platform".

This Policy applies to all Users, including registered account holders, visitors who browse without registering, and individuals who interact with 544k via customer support channels. It covers all personal data collected online through the Platform and, where applicable, data provided offline in the course of resolving account queries or compliance matters.

By accessing the 544k Platform, creating an account via the 544k Login page, or otherwise providing your personal data to us, you acknowledge that you have read and understood this Policy and that you consent to the collection and use of your data as described herein. If you do not agree with this Policy, you should not use the Platform.

Data We Collect

544k collects several categories of personal data depending on how you interact with the Platform. The table below provides a structured overview of the data types, their purpose, and the legal basis under which they are processed.

We do not intentionally collect sensitive special-category data such as racial or ethnic origin, political opinions, religious beliefs, health data, or biometric data unless expressly required for regulatory identity verification purposes and only with your explicit consent in that context.

How We Collect Your Data

3.1 Directly From You

The majority of personal data 544k holds is provided directly by you during interactions with the Platform, including:

• Completing the account registration form on the 544k Platform.
• Submitting identity verification documents as part of the KYC process.
• Making a deposit or requesting a withdrawal via bKash, Nagad, Rocket, Upay, or a partner bank.
• Contacting the 544k support team via live chat or email.
• Responding to surveys, promotions, or prize draws that 544k may conduct from time to time.
• Updating your account profile or communication preferences through the account settings dashboard.

3.2 Automatically Through the Platform

When you access the 544k Platform, certain technical and usage data is collected automatically through cookies, server logs, and similar technologies. This includes your IP address, device identifiers, browser configuration, pages visited, game sessions initiated, and session timestamps. This data is collected without requiring any action from you and is integral to the secure and functional operation of the Platform.

3.3 From Third Parties

544k may receive personal data about you from third-party sources in limited circumstances, including:

• Identity verification and anti-fraud service providers who cross-reference the information you provide at registration.
• Payment processors including bKash, Nagad, Rocket and partner banks who confirm transaction status and account ownership.
• Game providers such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe and Ezugi, who may pass back session and wagering data for account reconciliation.
• Publicly available sources such as sanctions lists and politically exposed persons (PEP) databases used for compliance screening.

How We Use Your Data

544k uses the personal data we hold about you for the following purposes. Where a legal basis applies to each purpose, it is noted in parentheses.

• Account creation and management — to register your account, verify your identity, process your 544k Login, and maintain the ongoing integrity of your account. (Contractual necessity)
• Transaction processing — to execute deposits and withdrawals via your chosen payment method, including bKash, Nagad and Rocket, and to maintain accurate financial records. (Contractual necessity)
• Age and identity verification — to confirm that you meet the 21+ age requirement and to satisfy know-your-customer (KYC) obligations. (Legal obligation)
• Fraud prevention and security — to detect, investigate, and prevent fraudulent activity, money laundering, account takeover attempts, and other security threats. (Legitimate interest / legal obligation)
• Responsible gaming — to monitor wagering patterns and identify users who may be exhibiting signs of problem gambling, and to apply responsible gaming tools where appropriate. (Legitimate interest / legal obligation)
• Customer support — to respond to your enquiries, resolve disputes, and maintain records of our interactions with you. (Contractual necessity / legitimate interest)
• Platform improvement — to analyse usage patterns, test new features, and improve the overall experience of the 544k Platform for Bangladesh players. (Legitimate interest)
• Marketing communications — to send you promotional offers, bonus notifications, and platform news where you have opted in. (Consent)
• Legal and regulatory compliance — to comply with applicable laws, respond to lawful requests from authorities, and maintain required records. (Legal obligation)

Sharing Your Data

544k does not sell your personal data. We share your data only with the categories of recipients listed below, and only to the extent necessary for the stated purpose:

• Payment service providers — bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, BRAC Bank, City Bank, Islami Bank and Sonali Bank receive the financial data necessary to execute your deposit or withdrawal transaction.
• Identity and fraud verification services — third-party KYC and anti-fraud vendors receive identity data to verify your age, identity, and to screen against sanctions lists.
• Game technology providers — Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe and Ezugi receive session and wagering data necessary to deliver game services and resolve disputes.
• IT infrastructure and hosting providers — cloud hosting, server management and cybersecurity vendors who process data on our behalf under strict data processing agreements that prohibit independent use of your data.
• Legal and regulatory authorities — we may disclose personal data to law enforcement agencies, financial intelligence units, or courts where required by law or in response to a valid legal request.
• Professional advisers — lawyers, auditors and compliance consultants who are bound by confidentiality obligations and who require access to specific data in the course of providing professional services to 544k.

All third-party recipients are subject to contractual data protection obligations and are permitted to use your data only for the specific purpose for which it was shared. 544k remains responsible for ensuring that these obligations are upheld.

Payment Data & Financial Information

544k places particular care around the handling of financial information given its sensitivity. When you make a deposit or request a withdrawal, your payment details — such as your bKash wallet number, Nagad account reference, or bank account number — are transmitted directly to the payment processor using encrypted channels. 544k does not store your full payment credentials on its own servers following the completion of a transaction.

Transaction records — including the date, amount in BDT, payment method used, and transaction outcome — are retained in your account history for a minimum of five years to satisfy financial record-keeping obligations. These records are accessible to you at any time through your account dashboard and to authorised 544k compliance personnel for audit purposes.

Cookies & Tracking Technologies

7.1 What Are Cookies

Cookies are small text files placed on your device when you visit a website. 544k uses cookies and similar technologies including web beacons, pixel tags and local storage objects to operate the Platform, remember your preferences, analyse usage, and deliver a secure experience.

7.2 Categories of Cookies We Use

• Strictly Necessary Cookies: Essential for the Platform to function. These include session authentication cookies that keep you logged in to your 544k account and security tokens that protect against cross-site request forgery. These cookies cannot be disabled without breaking core Platform functionality.
• Performance & Analytics Cookies: These cookies collect anonymised information about how Users navigate the Platform — which pages are visited most, how long sessions last, and where errors occur. This data is used exclusively to improve the Platform experience.
• Functional Cookies: These cookies remember your stated preferences, such as language settings and responsible gaming limit configurations, so you do not need to re-enter them on each visit.
• Marketing Cookies: Placed only where you have provided marketing consent. These cookies help 544k measure the effectiveness of promotional campaigns and, where applicable, display contextually relevant offers during your session.

7.3 Managing Cookies

You can control non-essential cookies through your browser settings. Instructions for managing cookies are available in your browser's help documentation. Please note that disabling strictly necessary cookies will prevent core Platform features — including 544k Login — from functioning correctly.

Data Retention

544k retains personal data for as long as is necessary to fulfil the purpose for which it was collected, or as required by applicable law and regulation. The following general retention periods apply:

• Active account data: Retained for the full duration that your 544k account is open and active.
• Post-closure account data: Retained for a minimum of five (5) years following account closure, in line with standard financial record-keeping requirements and anti-money laundering regulations.
• Identity verification documents: Retained for a minimum of five (5) years following the date of submission, or longer if required by applicable law.
• Transaction records: Retained for a minimum of five (5) years from the date of each transaction.
• Customer support communications: Retained for three (3) years from the date of the final message in a support thread, unless the conversation relates to an ongoing dispute or legal matter.
• Marketing preference data: Retained until you withdraw consent, after which records of the opt-out are maintained for compliance purposes.

When data reaches the end of its defined retention period and no legal obligation requires its continued storage, it is securely deleted or irreversibly anonymised so that it can no longer be associated with any identifiable individual.

Security Measures

544k implements a layered set of technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, destruction, alteration, or disclosure. Key measures include:

• 256-bit SSL/TLS encryption on all data in transit between your device and the 544k Platform, including the 544k Login page and all deposit and withdrawal interfaces.
• Encryption at rest for sensitive stored data including identity documents and financial records.
• Role-based access controls ensuring that 544k personnel can access personal data only to the extent required for their specific job function.
• Multi-factor authentication for internal systems accessed by 544k staff and for user account login where enabled.
• Continuous security monitoring with automated alerts for anomalous login activity, unusual transaction patterns, and potential data exfiltration attempts.
• Regular penetration testing and vulnerability assessments conducted by independent security professionals.
• Staff training on data protection obligations and incident response procedures, conducted on an ongoing basis.

Despite these measures, no data transmission over the internet or electronic storage system can be guaranteed to be 100% secure. If you become aware of any security concern related to your 544k account, please notify us immediately at [email protected].

Your Rights

As a User of the 544k Platform, you hold the following rights in relation to your personal data. To exercise any of these rights, please contact [email protected] with the subject line "Data Rights Request". We will respond within 30 days of receiving a verified request.

• Right of Access: You may request a copy of the personal data 544k holds about you, along with information about how it is used and with whom it has been shared.
• Right to Rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected or updated.
• Right to Erasure: In certain circumstances — for example, where data is no longer necessary for the purpose for which it was collected and no legal retention obligation applies — you may request that your data be deleted. Please note that this right is subject to regulatory retention obligations that may require us to retain certain records regardless of your request.
• Right to Restrict Processing: You may request that we limit the ways in which we use your data while a correction or erasure request is being assessed.
• Right to Data Portability: Where data is processed on the basis of your consent or contractual necessity and by automated means, you may request that we provide your data to you in a structured, machine-readable format.
• Right to Object: You may object to the processing of your data where it is carried out on the basis of our legitimate interests, including profiling for responsible gaming monitoring purposes. We will cease processing unless we can demonstrate compelling legitimate grounds that override your interests.
• Right to Withdraw Consent: Where processing is based on your consent — such as marketing communications — you may withdraw that consent at any time without affecting the lawfulness of processing that occurred prior to withdrawal.

Minors & Age Verification

The 544k Platform is strictly intended for individuals who are 21 years of age or older. We do not knowingly collect personal data from individuals under the age of 21. If 544k becomes aware that an account has been registered by or on behalf of a person under 21, the account will be immediately closed, all associated personal data will be deleted to the extent legally permissible, and any balance held in the account will be handled in accordance with the Terms & Conditions and applicable law.

544k employs active age verification measures at the point of registration, including document-based identity checks. If you have reason to believe that a person under the age of 21 has registered or is actively using a 544k account, please notify us at [email protected] immediately so that appropriate action can be taken.

International Data Transfers

544k operates with technology infrastructure and third-party service providers that may be located in countries outside Bangladesh. Where personal data is transferred to a country that may not provide an equivalent level of data protection, 544k ensures that appropriate safeguards are in place before the transfer takes place. These safeguards may include contractual clauses that impose data protection obligations on the recipient equivalent to those described in this Policy.

Specifically, personal data may be transferred to the servers or processing facilities of game providers such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe and Ezugi, or to cloud infrastructure providers, in the course of delivering gaming and platform services. All such transfers are governed by data processing agreements that require recipients to handle your data with the same standard of care described in this Policy.

Changes to This Policy

544k reserves the right to update or modify this Privacy Policy at any time to reflect changes in our data practices, legal obligations, or Platform features. When material changes are made — that is, changes that meaningfully affect your rights or how your data is used — we will notify registered account holders by email to the address on file at least seven (7) days before the updated Policy takes effect.

Non-material changes, such as grammatical corrections or minor clarifications that do not affect the substance of our data practices, may be made without advance notice. The effective date at the top of this Policy will always reflect when it was last updated. We encourage you to review this Policy periodically. Continued use of the 544k Platform following the effective date of any revised Policy constitutes your acceptance of the changes.

Contact & Data Enquiries

If you have any questions about this Privacy Policy, wish to exercise a data rights request, or want to raise a concern about how 544k handles your personal data, please contact us using the details below. Our support team is available 24 hours a day, 7 days a week in both English and Bengali.

• Email: [email protected]
• Subject Line for Data Requests: "Data Rights Request" or "Privacy Enquiry"
• Live Chat: Available on the 544k Platform after logging in. Average first-response time: 2–5 minutes.
• Response Time for Data Requests: Within 30 calendar days of receiving a verified request.
• Coverage: Serving players across Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, Barisal, Rangpur, Mymensingh and Cox's Bazar.